Tracked links and goals

Know who opened your link, and which goals were reached.

Every person gets their own tracked copy of your link, so you see who opened it. Every goal reached is counted.

On every plan.

What it does

Results you can count

A goal counts as reached in up to four ways, and you choose which ones count for each account.

  • A copy for each person. Put {link} in a message, an InMail or an email, or let the AI share it in a reply.
  • Opens that are real. Only the person opening it counts, not link previews.
  • Four ways to count a goal. The AI judges it, you mark it, a tracked link is opened, or a booking is confirmed. Switch each way on or off.
  • Your mark stands. Mark a goal reached or not in the inbox. Your mark always overrules the AI.
  • Where it shows. Goals reached show on Home, on each account and in Reports.
  • An alert when it happens. Get an alert the moment a goal is reached.

How you use it

Count what matters to you

  1. 01

    Choose "Get a link opened"

    On AI and goals, press Get a link opened and paste your link.

  2. 02

    Put {link} where it fits

    Add {link} to a message, InMail or email step, or let the AI share it when it fits the conversation.

  3. 03

    Pick what counts

    Under How a goal is counted, switch on Tracked link opened and any of the other ways.

  4. 04

    See the results

    Opens show on Home, and reached goals in Reports under Goals reached.

Who it is for

For goals you can point to

SW

A software founder

For example, Sam Whitfield

Sam's goal is a watched demo. His follow-up carries {link}, and each open counts the moment it happens.

DM

A founder with a case study

For example, Dana Mercer

Dana's AI shares her case study once someone asks how it works. The click counts the goal.

LO

A recruiter

For example, Luis Ortega

Luis counts a goal when a candidate opens the job description, and marks the strongest replies himself.

Questions

Questions about tracked links

Does a link preview count as an open?

No. Previews, including LinkedIn's own, are not counted. Only the person opening it counts.

Can the AI count a link goal by itself?

No. For a link goal, only the click or your own mark counts.

Can I overrule the AI?

Yes. Mark the goal reached or not reached in the inbox, and your mark stands.

Can I also share a deck?

Yes. Add it as "A link to share", and the AI sends it once someone shows interest.

Start with 7 days free on a yearly plan.

Card required. Cancel before day 8 and you are not charged.